What innovation really requires is a willingness to be uncomfortable.
We talk a lot about being comfort being uncomfortable when we think about innovation. To be an innovator, you are going to be uncomfortable quite a lot. You are going to have to do the things that others won’t do. Why won’t others do them? Because they are not comfortable being uncomfortable. People that choose to be average don’t want to sacrifice to be the best. To be unstoppable means you have to put in the hard work, the time, the dedication. Being uncomfortable becomes your new comfort zone. Taking your career to the next level is going to require you to go to the next level too. It will require you to be relentless in your mental conditioning. It doesn’t matter what it is you’re doing. You have to out work your opponent. When they get uncomfortable and quit, you’re just getting started.
Are you going to innovate today?